Should Animal Testing Be Used For Scientific Or Commercial...

From the moment that the research project was assigned to me, I had a pretty good idea on the topic that I wanted to write about for the semester. Animal testing is a broad and controversial topic to many people because scientist and doctors are testing products on animals. Instead of testing on animals there are other ways to test products on. To prevent animal testing, one can buy cruelty-free products, educate others, help stop cosmetic testing or make donations to organizations that are against testing on animals. For my topic, I choose to research whether animals should be used for scientific or commercial testing. I intend to argue that there are other ways to test drugs, cosmetics, or household cleaning supplies on, rather than using animals for their research experiments. To argue my point, I plan on looking into animal testing in depth and how it is cruel and inhumane. To start I will look at the history, because animal testing dates back to around five hundred B.C. Then int end to look at the laws and regulations that are in place for the use of animals in research, like The Animal and Welfare Act (AWA). Then I will look at what companies and organizations are for or against animal testing, for example, Mary Kay, Avon, and Maybelline are some of the companies that test their products on animals. While the European Coalition to End Animal Experiments, People for the Ethical Treatment of Animals (PETA), Coalition for Consumer Information on Cosmetics, PhysiciansShow MoreRelatedImportance Of Animal Testing1726 Words   |  7 PagesAnimal testing: Is it necessary? People take medicine, and they wear makeup. Most people own one or two or maybe more pets. Some people love their pets as if they were their own children. Pets are loved and taken care of. They are rescued and adopted. But do people know that they are treated the opposite in a laboratory? It is estimated that every year, 26 million animals are used for scientific and commercial testing in the United States. There are many reasons animals are used for testing. SomeRead MoreThe Ethics Of The Animal Welfare Movement Essay1727 Words   |  7 Pagespractice of testing and then murdering innocent animals for medical research and cosmetics is immoral. Public policy establishing the animal welfare movement began in Great Britain with the passage stating an act in 1835 to consolidate and amend the several laws relating to the cruelty and improper treatment of animals. In 1911 the Parliament passed the â€Å"Protection of Animals Act, and it is still enforced currently. This policy was established while permitting humans to use animals as test subjectsRead MoreEssay on Animal Research Bill655 Words   |  3 Pages Animal Testing Bill Section One: This bill will set rules to any make-up company creating cosmetic products for humans. Companies who create the make-up must have the product tested on animals before testing on humans. Section Two: Congress hereby finds and declares that cosmetics has been flawed because of it’s lack of sufficient research. In order to fulfill an efficient research (synonym), cosmetic companies should undergo animal testing. Products created by the company should firstRead MoreAnimal Testing Is Not All Humane And Pain Free1130 Words   |  5 Pagesmillion animals are used every year in the united states for scientific and commercial testing† (ProCon.org). We are rapidly using up the earth’s supply of small animals. â€Å"A 2011 poll of nearly 1,000 biomedical scientists conducted by the science journal Nature found that more than 90% agreed that the use of animals in research is essential (ProCon.org). Right now, millions of mice, rats, rabbits, cats, dogs, and other animals are locked up in cages and are getting killed for scientific tests toRead MoreHow Could One Not Feel Guilty When Looking Into A Test937 Words   |  4 Pageshave endured? Over 75-100 million animals are used for scientific and medical research per year. (Baumans) Animals should not be used for scientific and medical research because it is unethical, humans and animals are not genetically identical resulting in failed tests, and there are other techniques to conduct research. â€Å"Killing by carbon dioxide asphyxiation, neck-breaking, decapitation, and other means† (qtd. ProCon) are all results of what happens to the animals after they have fulfilled theirRead MoreEach Year, More Than 100 Million Animals Including Rats,1343 Words   |  6 PagesEach year, more than 100 million animals including rats, mice, fish, cats, hamsters, and birds are killed in U.S. laboratories. The reasons behind the killings of these innocent animals are for biology lessons, medical training, drug, food, and cosmetics testing. Animals are used to test commercial products as well as scientific developments. Using animals to test the safety of products and in research has been a topic of debate for years and it will continue for many more years if it does not comeRead MorePersuasive Essay On Animal Testing802 Words   |  4 PagesEvery year over 26 million Animals are used for scientific and commercial testing. They use these animals to develop medical treatments and to determine the safety for human use. Animals are put through intense torture, pain and death just to see if the product is safe for humans. Even pregnant animals get tested on and most of the time the baby animals die in the stomach. Testing on these innocent animals is cruel and inhuman. There is really not a similarity on animals and humans, half of the productsRead MoreShould Animals Be Used For Testing Purposes?966 Words   |  4 Pages Should Animals Be Used for Testing Purposes? Testing on animals has always been a controversy often debated. Millions of animals are tested on each year to aid in the research and development of commercial and scientific products. Animals get tested on to ensure the safety of human use or consumption in anything from beauty products to medicine. Testing has enabled life-saving advancements in medicine; however it is no longer necessary to harm animals in the process of saving humans. Animal testingRead MoreThe Pros And Cons Of Animal Rights1601 Words   |  7 PagesAnimal rights is the philosophy or idea that all animals should be able to live a life free from human exploitation pain and suffering. According to Gale † The idea of animal rights has roots in ancient times. In Greek philosophy, the animists believed that both animals and people had souls. The vitalists believed that humans were animals but at the top of the chain and could use animals for their benefit.† ( Animals Rights, par.2). In the early twentie th century in the United States, there wasRead MoreShould Animal Testing Be Outlawed?903 Words   |  4 PagesGrade English Mrs. King April 26, 2016 Should Animal Testing Be Outlawed? Everyone has probably worn or has owned something animal tested, whether they’ve known it or not. Animal testing has been around since the early ADs but was most commonly known for starting about 150 years ago with the rise of physiology as a science. As â€Å"Companies That Still Use Animal Testing† says, these testings have gone down a lot with new developments for these kind of testing but there are still many major companies

First Impressions Free Essays

In this essay we will examine how our eye contact, and body language can have a dramatic effect on the way that people see us. More often than not it’s what we say, or the fact that we don’t fully engage that leaves people with a lasting impression about the kind of person we are. These pre-conceived notions that people make about us are sometimes difficult, or even impossible to overcome. We will write a custom essay sample on First Impressions or any similar topic only for you Order Now We will discuss how an unconscious behavior on our part can manifest itself into what can quickly become a very effective repellant to anyone, and everyone we come into contact with. In our society we all must behave in a certain way, a list of unwritten rules is always in play about the way we â€Å"should† act, falling outside of the acceptable norm and we are labeled as weird or even rude. Also we will review a short story from two different angles that is about the same man but stand in stark contrast to one another. The protagonist in this story is a man named John. As the day went on at work and it became necessary John went to the store to buy stationary. Just the simple act of getting up and going out demonstrates that John had an interest in his job and wanted to get it done. Along the way John took every opportunity to enjoy the day, and interact with people he knew. John made sure that he was walking on the sunny side of the street and any passerby could see that John was a very content and self-assured individual. Even as John made his way into store he kept a positive and friendly attitude, so much so that when he saw a familiar face he made time to stop and say hello. Immediately leaving the store he met another acquaintance and didn’t miss the chance to exchange pleasantries, and after this he returned to work. John was exuding such a positive vibration that people who knew him couldn’t help but want to be around a person like him. John was displaying an incredible attitude, and everything was pointing towards John being completely â€Å"normal†. Even in the Bible it’s Paul phrasing of â€Å"putting on the armor of God† that tells us it’s a choice. It’s a decision that we make at any given time about how we must act on our own situation, because if we don’t act then all we have left to do is re-act and when that is the only option we are truly powerless. As I said before, the first impression that people form of us is most of the time the one that sticks to us, and none of us get a second chance to make that lasting impression again. On the other side of the spectrum, in the other short story we see John in a very different light. First of all he decided to wait until after work to go and get what he needed, a very good example of a person who isn’t very involved with his work. If he is involved in his work it’s only the bare minimum. While walking to the store John made every attempt to stay where he couldn’t be seen, and when he noticed someone he knew he made the decision to cross the street and stay away from any kind of contact whatsoever. After a little bit more antisocial bravado John decided to go home and hide until tomorrow. These are stories about the same man, trying to accomplish the same task and the two stories don’t sound like the same man at all. In the second telling of the same story John seemed like a scared child or some other equally vulnerable little victim. Now people that saw him were looking at a completely different individual, one that could only re-act to his life instead of acting on the world. This is a perfect example of how important first impressions are, and why it’s so important to leave people with a lasting impression of the kind of person we really are. I’ve been told that you never know what kind of person someone is until after you see them when they think no one is looking. After the first story I felt like John had the world by the horns, and knew what he needed to do so he could excel and lead any pack he was in. After reading the second story John’s image to me was that of a complete coward, and the kind of person who went through his life dealing with what was given to him. The kind of person that is so used to being told what to do and with absolutely no back bone. The second John was a man that had some kind of vested interest in being the weaker of the species. If I were to reverse the stories and read the second one first, I don’t think that things would look any better for John. My mind would have been made up, I would have just thought â€Å"he’s still a wuss†. Like I said, first impressions. No do overs. His stock was already low and that’s why I feel it’s very important to instill in people when they’re young that they have self-worth. Because once you have it you don’t look for reassurance in anyone else, and no one can take it from you because you earned it for yourself from yourself. How to cite First Impressions, Papers First Impressions Free Essays First impressions In this essay we will examine how our eye contact, and body language can have a dramatic effect on the way that people see us. More often than not it’s what we say, or the fact that we don’t fully engage that leaves people with a lasting Impression about the kind of person we are. These pre-concelved notions that people make about us are sometimes difficult, or even Impossible to overcome. We will write a custom essay sample on First Impressions or any similar topic only for you Order Now we will discuss how an unconscious behavior on our part can manifest itself into what can quickly become a very effective repellant to anyone, and everyone we come into contact with. In our society we all must behave in a certain way, a list of unwritten rules is always in play about the way we â€Å"should† act, falling outside of the acceptable norm and we are labeled as weird or even rude. Also we will review a short story from two different angles that is about the same man but stand In stark contrast to one another. The protagonist in this story Is a man named John. As the day went on at work and it became necessary John went to the store to buy stationary. Just the simple act ot getting up and going out demonstrates that John had an interest in his job and anted to get it done, Along the way John took every opportunity to enjoy the day. and interact with people he knew. John made sure that he was walking on the sunny side of the street and any passerby could see that John was a very content and self- assured Individual. Even as John made his way into store he kept a positive and friendly attitude, so much so that when he saw a familiar face he made time to stop and say hello. Immediately leaving the store he met another acquaintance and didn’t miss the chance to exchange pleasantries, and after this he returned to work. John as exuding such a positive vibration that people who knew him couldnt help but want to be around a person like him, John was displaying an Incredible attitude, and everything was pointing towards John being completely â€Å"normal†. Even in the Bible it’s Paul phrasing of â€Å"putting on the armor of God† that tells us it’s a choice. It’s a decision that we make at any given time about how we must act on our own situation, because If we don’t act then all we have left to do Is react and when that Is the only option we are truly powerless. As said before, the first impression that people torm f us Is most of the time the one that sticks to us, and none of us get a second chance to make that lasting impression again. On the other side of the spectrum, in the other short story we see John in a very different light. First of all he decided to wait until after work to go and get what he needed, a very good example of a person who isnt very involved with his work. If he Is Involved In his work Its only the bare minimum. While walking to the store John made every attempt to stay where he couldn’t be seen, and when he nouced someone he knew he made the decision to cross the street and stay away from any ind of contact whatsoever. After a little bit more antisocial bravado John decided to go home and hide until tomorrow. These are stories about the same man, trying to accomplish the same task and the two stories don’t sound like the same man at all. In the second telling of the same story John seemed like a scared child or some other ‘ Of2 equally vulneraDle llttle vlctlm. Now people tnat saw nlm were looking at a completely different individual, one that could only re-act to his life instead of acting on the world. This is a perfect example of how important first impressions are, and hy it’s so important to leave people with a lasting impression of the kind of person we really are. IVe been told that you never know what kind of person someone is until after you see them when they think no one is looking. After the first story I felt like John had the world by the horns, and knew what he needed to do so he could excel and lead any pack he was in. After reading the second story John’s image to me was that of a complete coward, and the kind of person who went through his life dealing with what was given to him. The kind of person that is so used to being told what to do and with absolutely no back bone. The second John was a man that had some kind of vested interest in being the weaker of the species. If I were to reverse the stories and read the second one first, I don’t think that things would look any better for John. My mind would have been made up, I would have Just thought â€Å"he’s still a wuss†. Like I said, first impressions. No do overs. His stock was already low and that’s why I feel it’s very important to instill in people when theyre young that they have self-worth. Because once you have it you don’t look for reassurance in anyone else, and no one can take it from you because you earned it for yourself from yourself. How to cite First Impressions, Papers

Analyzing and Evaluating Digital Marketing Strategies †Free Samples

Question: Discuss about the Analyzing and Evaluating Digital Marketing Strategies. Answer: Introduction Digital marketing strategy is presently the only way for the business to grow and stay ahead with the constant online customers and competitors. Thus, this channel strategy mainly built on the objectives for the future online and offline contributions of the channel, having knowledge about the customer channel behavior and the activities involved in the market place, explain the customers and communicating with them the differences of the channel to motivate them to use it. Lastly, it controls the channel integration (Chaffey and Bosomworth 2012). Application Kogan.com is the largest online departmental store in Australia. This website has an excellent quality and range of products all are sorted and very easy to find in a time consumer manner. The delivery is usually very quick and in many products, the delivery is free of cost, which means no delivery charges are applicable for the products. The next essential part is the packaging when the parcel arrives which is well packet. The website is very easy to handle and thus, things are so organized on the home page that anyone can easily find out what they want. The website is very quick with its refunds when the products are returned. They also promote a superior after sales support to the customers. Thus, they have a very fast online as well as offline services. Their products have always been of good standard for which customers are always highly satisfied whenever they are shopping online from this website. Kogan.com has excellent products at competitive pricing. However, it also has ce rtain limitations. Firstly, products that are in huge demand and customers are in need many a times that particular product is out of stock. Then in the semi-remote areas in Australia, the issue occurs with smart TV. Another major drawback is suppose customers are having certain vouchers then at the time of purchasing the vouchers are not reminded to the customers, instead its remains in the system. Moreover, the instructions for the products need to be little elaborated (Vinning 2014) Identifying customers and dividing into key market segments To identify the ideal customers is important for any business and however, to develop the plan of an ideal customer and to target them is the how the business is enhanced. Thus, if any three important market segments are to be considered for kogan.com then the consumers are divided into behavioral, geographic and demographic. According to the geographical segmentation, the customers that are targeted are of a particular area or the target is broadening with audiences with various preferences based on the customers location. Thus based on the geographic segmentation the customers are identified as those who uses the seasonal products such as coats and sweaters or beachwear, which are geared up keeping location in mind. Then local discounts or departmental stores wholesalers sells products that are appealing to various geographic locations, certain food have their particular geographic area like certain food are preferred more in few areas for instance U.S grits. Then, the behavioral s egmentation, which is based on how the targeted customers acts or behaves towards a product. This is further classified by the customers loyalty, rate of usage and how frequently the customers are buying a product. Lastly, the demographic segmentation divides the customers under age, gender, income, occupation, religion, family size, race and nationality (Wedel and Kamakura 2012). Market segments are the oldest tricks of marketing that are followed by the businesses. As the population is, growing and the preference for the customers are also becoming wider, the competitions among the brands are also developing and thus product are launched keeping in mind the customers needs. However, the needs of the customers can be further classified and identified keeping in mind their needs, wants and demands. Thus, kogan.com mainly attracts those customers who can behaviorally, geographically and demographically segmented. However, this can be assumed from the customers reviews and reputation that kogan holds. Kogan has fastest delivery, which means it keeps in mind the area of delivery. Demographic segmentation is based because kogan keeps in mind that younger population is more prone to gadgets and prefers shopping online. However, they have offers for those customers who are loyal to their products which states that they focus on behavioral segmentation (Wilkinson 201 3). Identifying and analyzing social media platforms for market segments and their access to digital communication Each organization has its targeted audience but segmentation may not be planned for each social media successfully. Thus the important thing is that the retailers need to make better alignment with the brand and social conversations that need to be thought-out and there must be some meaningful connections with those customers who are actually loyal to the brand. If the customers who are demographically segmented are to be considered then Facebook is the market leader among other social networking sites and with an average of 1.15 billion users are found to use it daily. Gender wise females are more prone to using Instagram in comparison to men, whereas, men are found to be more active in Linkedin than women do. The age group of 18-29years is found to be more engaged in using the social media. However, if the customers who are behaviorally segmented are to be considered it is seen that 1.15 billion users in a month prefers facebook, followed by Google, Twitter, Instagram, Pinterest an d Reddit. Thus, social media users are always in a need to have an active participation sites in order to use the media. The largest of any social media is Facebook and so it is used by maximum of the customers (Ryan 2016). However, loyal customers feel more connected to their favorite brand when they are following them on Twitter. According to the search engine journal, it is said that marketers prefer twitter, facebook and Google+. Lastly, those customers who are geographically segmented are found to be using the social media more as they are based on the region, sixe or city or town, the density of population and their climate. Here the customers are found to be using more the Facebook, Twitter and Snapchat. Thus, organizations have observed from few years now that they are growing enormously with customers who are active in digitital communicative platforms. So while understanding the importance of digital platform organizations have started to build their own platform for digital communication, which are their business model and road to new markets (Chaffey, Smith and Smith 2013). Utility of the platforms by the chosen brand The chosen brand here is kogan.com and they also uses the digital communication platform for their marketing strategy. Kogan always says that they listen to the social media feedbacks and thus tries to improve themselves keeping and this definitely helps them in monitoring the reputation of the brand and that of their competitions. Kogans advertisements are mainly found in facebook and twitter. Facebook and twitter are the highly used social media as far the statistics of the social engine survey and thus using these media lines are definitely helping their business. The order of priority for Kogan to use the social digital communication platforms must be Facebook, Instagram, Snapchat, Linkedin, Twitter, Pinterest, Google plus. Thus must be the order of priority that Kogan must use as from the statistics of social media in Australia of 2017 it was seen that up to 1 million users uses the Facebook which is the highest number in users than any other media. Only 60,000 monthly users are actively using Google Plus so it must be the last in their list. However, approximately 65.8% of the total population of Australia is active user of Facebook, which is definitely a huge number (Chen, Hu and Wei 2017). Not all social media platforms will work for all market segments Market segmentations are basically done keeping in mind the age, gender, area of residence, the customers loyalty towards the brand and thus it is very must evident that all social medial platforms will not be same for all segmented customers. However, age seen from statistics that those who fall in the age group of 18-29 years are more prone to get attracted with the social media then the rest of the age groups. Men are more active to Linkedin and E-mails or Google + if the gender is to be considered. However, according to the geographic segmentations, people living in Australia are found to be more active users of Facebook and Snapchat followed by the rest of the communication platforms. Then the psychographic segmented customers prefer Facebook and Linkedin and Google +. Thus, all social media will never work for all the market segments. Maximum of the time customers are more than just their gender, age and location and so marketers need to understand their behaviors and likings i n order to attract their attention in social media and influence their purchasing plans (May, Peetz and Strachan 2013). Conclusion To conclude this report, it can be said that Kogan.com has mainly been getting good reviews for its competitive pricing, good delivery and packaging and quick refunds and so it has been very popular among the Australian population. However, if the customers segmentations are to be considered then the chosen one are geographic, behavioral and demographic and based on them the digital commutation platforms are identified. Apart from all the other Facebook and Twitter are found to be used by the Kogan brand.613559 References Chaffey, D. and Bosomworth, D., 2012. Digital marketing strategy.Implementation and. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Chen, M., Hu, Q. and Wei, H., 2017. Interaction of after-sales service provider and contract type in a supply chain.International Journal of Production Economics. May, R., Peetz, D. and Strachan, G., 2013. The casual academic workforce and labour market segmentation in Australia.Labour Industry: a journal of the social and economic relations of work,23(3), pp.258-275. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Vinning, B., 2014. Forget physical property it's now all about ideas and intellectual property.Government News,34(4), p.551. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Wilkinson, F. ed., 2013.The dynamics of labour market segmentation. Elsevier.