Consultancy Project Essay Example | Topics and Well Written Essays - 500 words

Consultancy Project - Essay Example This will also help the company to identify its customers and gain knowledge about their needs and interests which in turn makes positioning quite easy. We strongly recommend that the marketers should play an active role in identifying the targeted customers. It is also recommended that the company should open its own restaurants in convenient locations after conducting market research. Frequenting local festivals is not the best way of establishing a new business enterprise in an area. If the company opens its own restaurants, it becomes visible even to passersby who may be tempted to try the products offered by the company. It becomes easy for the company to market its products by virtue of being visible to many people. Company owned restaurants also have an advantage in that the customers can relax and enjoy their meals and they can interact with the staff members. This helps the employees to get feedback from the customers which can be used to improve the operations of the firm. We also recommend that the company should adopt an integrated marketing communication strategy rather than relying on social media and limited advertising. Integrating the firm’s various communication channels will help it to deliver clear and consistent messages about their products. Other strategies that should be used by the firm in this case include personal selling, sale promotion and direct marketing. It is our strong belief that personal selling will help the marketers to interact directly with the customers which can help them to provide the necessary information about their brands. This goes hand in hand with direct marketing which creates direct contact between the marketers and the consumers. We also believe that sales promotion will significantly help to appeal to the interests of the new customers since this is also a new business entity in the area. Last but not least, we recommend that the company should strive to employ local people who have

What constitutes a crime Understanding the various Acts that Essay

What constitutes a crime Understanding the various Acts that Constitute a Crime with Examples - Essay Example There are certain acts that get categorized as criminal activity and one must acquire knowledge about what comes under the boundaries that are considered unlawful according to the law of the land. Knowledge about the acts that constitute a crime is necessary for not just criminologists but ordinary people too. An understanding about the source behind a criminal activity helps in eradicating any sort of upcoming harm generated through that act. It also refrain people from heading towards the wrong (and unlawful) path. This paper discusses the most significant acts that propel a criminal activity or a crime in detail along with helpful examples. Any illegal or unlawful act comes under the category of crime. Crime is the commission of an act or it may be named as the omission of an act, through which the law is violated and results in punishments by the authorities (Milhorn, 2005). Crime serves several functions; it is because of crimes that the societies set the boundaries related to m orality. There are three classified main types of crime that is conventional or ordinary, occupational and organizational. Conventional category includes the unlawful acts regarding violence such as assault, rape and murder, but mainly involves of property crimes for example theft, robbery and burglary. Usually people involved in such acts belong to the lower and blue collar classes. Whereas the occupational crimes comprise of acts which are entirely different like violation of laws named as white collar crime, performed by people of middle or upper social classes. The people may include business persons, government employee etc. Third category is the organizational crime, which is committed by organizations, industries, labor unions etc. (Yeager, 1980). In general, ordinary crimes can be further divided into two categories personal and property crimes. Personal crimes are violations against any other person which may include the crimes such as assault, battery, betrayal, false impr isonment, kidnapping, homicide crimes namely first and second degree, murders and involuntary manslaughters and vehicular homicides. The property crimes comprises of actions against properties such as larceny, arson, burglary, forgery, false pretenses and receipt of stolen goods etc. Above are some of the crimes which are equivalently affective both personally and property wise like robbery involves enforcement through physical force as well as theft of ownership. Organizational crimes are the white collar crimes that include embezzlement, bankruptcy fraud, mail and wire fraud, bribery, theft or trade secrets, etc. They are named as corporate crimes because the acts have impact on the state. Assault, is a crime by a person who has an anxiety of fulfilling a pending damaging or violent connection. An assault does not take place when merely words are used to threaten; rather it takes place when apprehension of harm, that is, use of certain action along with the threat is called an ass ault. For example, a man commits an assault when he sexually harasses a female either verbally or physically. Battery is said to be a type of common assault, which is the result of a volitional deed, which is an action executed to cause harm to another person. For example, if a person even throws a rock at someone with the cause of hurting him and the rock hits the person, then this will lead to battery. False imprisonment is a form of crime in which a person is confined against his will by